90+ Cellars


By partnering with acclaimed wineries around the world, 90+ Cellars has pioneered the modern-day négociant model and made it easy for consumers and retailers to enjoy a global selection of exceptional wines, all under their own label. As the flagship offering under the Latitude Beverage umbrella, 90+ Cellars has become one of the fastest growing wine brands in America by sourcing wine from high-scoring wineries to provide thrilling wines at an approachable price.

This advertising content was produced in collaboration with SevenFifty and our partner, 90+ Cellars.

In 2009, Latitude Beverage founder Kevin Mehra began his quest to source exceptional wine from across the globe. He initially turned to the pages of trusted wine publications, such as Wine Spectator, and noted which wineries were consistently scoring 90 points or higher. He began to partner with these highly-rated wineries to bottle and sell their excess wine under his own label,  often for a fraction of the source price. This unique business model would become the foundation of 90+ Cellars.

Now, with nearly half a million cases in circulation annually, the brand offers consumers a taste of the world’s most acclaimed regions—Napa, Burgundy, Marlborough, and Prosecco, to name a few—at everyday prices. 

“Great wine shouldn’t be unattainable to the everyday wine drinker,” notes Mehra. “It shouldn’t be exclusive or intimidating. Wine should be fun, easy, and delicious.”

Part of that fun is identifying the various lots that 90+ Cellars has introduced over the years. Each wine is denoted by a lot number that correlates to the wine’s release, as well as the varietal and place of origin. By way of example, the brand’s second release—Lot 2 Sauvignon Blanc from Marlborough, New Zealand—remains one of the most popular in the portfolio.

In addition to everyday-priced wines like Lot 2 or the Lot 50 Prosecco, 90+ Cellars has also introduced more limited Reserve wines from locales such as the Russian River Valley, Sancerre, and Barolo.

“Our model gives us the ability to look at the entire world of wine,” adds Mehra. “And to curate a portfolio that allows wine drinkers to explore, find everyday favorites, and even gain the confidence to buy a higher-end wine for special occasions.”

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A few of 90+ Cellars’ top selling varietal wines include:

Lot 23 Old Vine Malbec, Mendoza, Argentina

This deep, ruby-purple Malbec is made from high-elevation old vines in the Lujan de Cuyo region of the Andes. This wine is a near-perfect and elegant partner for bold foods, especially grilled meats and vegetables.

Lot 33 Rosé, Languedoc, France

A staple of summer and a stunner year-round, Lot 33 Rosé is an easy-going and refreshing blend of Grenache and Cinsault sourced from the coveted hills of Cévennes—one of France’s top terroirs for rosé.

Lot 94 Cabernet Sauvignon, Napa Valley, California

Full-bodied and smooth—at a fraction of the price of most Napa Cabs—Lot 94 is one of the most popular wines in the Collector’s Series. This is a superior expression of Cabernet from the Rutherford designation, which is home to some of the very finest Napa vineyards. 

Lot 179 Pinot Noir, California

California’s limitless potential to produce exquisite Pinot Noir is captured in this singular wine, which boasts blueberry and raspberry tones with floral and spice complements. An immensely versatile wine, this Pinot Noir is great for backyard barbecues and summer picnics.


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