How to Do Competitive Market Research—and Why Alcohol Brand Owners and Managers Should Be Doing More of It
Tips on how to leverage research now that alcohol brands have greater visibility into the marketplace than ever before
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From the classic to the new, these must-have books will sharpen your knowledge
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9 Must-Reads for Drinks Industry Pros
Standout beverage books from 2017 that’ll boost your knowledge and help you up your game at work
A Comprehensive Guide to the Modern Bar Industry
In Meehan’s Bartender Manual, Jim Meehan captures mixology’s zeitgeist—but sometimes lacks focus
Giving Artisan-Made Spirits Their Due
Thad Vogler’s quest for liquor with provenance in By the Smoke and the Smell
