A Somm’s Approach to Selling Wine for a Major Distributor
Former buyer Cat Nguyen relies on her hospitality skills to close deals
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Sales Strategies from a Top New York City Rep
Joel Schott of Skurnik Wines shares his tip for landing—and keeping—prestige accounts
Exploring Rosé Winemaking Techniques
Wine professionals from Provence to Chile discuss the varying production methods for pink wines
Making Varietal Wines in Bordeaux
An upstart company is working with Château Lynch-Bages to make “component” wines
Using Storytelling as a Tactic to Sell Wine
A Los Angeles–based rep for Chambers & Chambers says a good anecdote can help make a sale
6 Ways to Set Your Rosé Selection Apart
Retailers discuss their tips for staying competitive during rosé season—and beyond
Making Sales Calls About More Than Just a Transaction
A Galaxy Wine Company rep takes a different tact, educating buyers on regions and styles
6 Ways to Get More Out of Your Samples
Importers and distributors on how to make most of sample bottles and time with buyers
A New Retail Shop-Wine Bar Hybrid Shakes Up Charleston’s Wine Scene
Femi Oyediran and Miles White’s Graft celebrates a deep love of wine—and music
6 Ways to Get Customers out of Their Comfort Zone
Wine retailers across the country discuss tactics for drumming up interest in niche wines
How Ashley Hall of Quality Wine & Spirits Entices Buyers
The Atlanta-based district sales manager discusses her customer service tactics and product pitches
5 Ways to Make the Most of Your Beverage-Buying Budget
On-premise buyers share strategies for planning and purchasing