Jorge Liloy’s Strategies for Moving Bottles in Miami
The MundoVino sales director favors themed tastings, among other tactics
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Patrick Cappiello Shifts From the Floor to Wine Brokering
While still consulting on beverage programs, the entrepreneurial somm builds a portfolio
How The Austin Wine Merchant Became an Iconic Retailer
John Roenigk’s boutique retail shop has been serving the city’s wine lovers for nearly 30 years
6 Tips for Scoring an Appointment with a New Account
Seasoned buyers give reps advice on how to win them over
A Somm’s Approach to Selling Wine for a Major Distributor
Former buyer Cat Nguyen relies on her hospitality skills to close deals
Sales Strategies from a Top New York City Rep
Joel Schott of Skurnik Wines shares his tip for landing—and keeping—prestige accounts
Exploring Rosé Winemaking Techniques
Wine professionals from Provence to Chile discuss the varying production methods for pink wines
Making Varietal Wines in Bordeaux
An upstart company is working with Château Lynch-Bages to make “component” wines
Using Storytelling as a Tactic to Sell Wine
A Los Angeles–based rep for Chambers & Chambers says a good anecdote can help make a sale
6 Ways to Set Your Rosé Selection Apart
Retailers discuss their tips for staying competitive during rosé season—and beyond
Making Sales Calls About More Than Just a Transaction
A Galaxy Wine Company rep takes a different tact, educating buyers on regions and styles
6 Ways to Get More Out of Your Samples
Importers and distributors on how to make most of sample bottles and time with buyers
