Curating a Small-Batch Mezcal Selection from Scratch
Tahona Mercado is set on saving the agave spirit from the same mass-produced fate as tequila, one small-batch bottle at a time
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How Victoria James Created the Largest Champagne List in the U.S.
After three years of searching for special bottles and cult favorites, the new fried chicken and bubbly joint Coqodaq has debuted with a 400-bottle Champagne library
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At The Urban Grape DC, Black-Owned Brands Are Driving Sales
During the opening weekend of The Urban Grape DC, the six best-selling wine and spirits bottles all came from Black-owned brands
How Joshua Greenstein is Transforming Buyer Perceptions of Israeli Wine
The point person behind the Israel Wine Producers Association discusses his techniques for selling the largest U.S. import portfolio of wines from Israel
Curating a Wine List for a Vegan Restaurant in Brooklyn
How consulting sommelier Daniel Beedle selected bottles for Sans’s plant-based menu
How a Somm Sells French Wines in Dallas
Bullion’s Andrew Schawel discusses his approach to selling Burgundy, Bordeaux, and Loire Valley wines to Texans
How an Advanced Somm in Boulder Finds Top Value Bottles
Michael Elmore shares his tactics for researching and hand-selling selections at Arcana
A Sake Seller’s Tips for Moving Bottles
Key strategies include educating buyers and categorizing products by aroma and body
A Sales Rep’s Strategies for Selling Italian Wine
For Vinifera Imports’ Vince Attard, strong relationships and regional knowledge are key
A Somm’s Tactics for Selling Iberian Peninsula Wines
Olé’s Orr Reches homes in on the unique styles coming out of Spain and Portugal
How One Rep Uses Accounting Tactics to Make the Sale
Minwoo Kwon of Frederick Wildman & Sons draws on his finance background to pitch accounts
How Athena Bochanis Carved a Niche for Hungarian Wine
The importer uses storytelling and tastings to get buyers excited about unfamiliar varieties
Jorge Liloy’s Strategies for Moving Bottles in Miami
The MundoVino sales director favors themed tastings, among other tactics
A Somm’s Approach to Selling Wine for a Major Distributor
Former buyer Cat Nguyen relies on her hospitality skills to close deals
