This advertising content was produced in collaboration with our partner, Bottle Raiders, soon to be rebranded The Daily Pour.
The non-alcoholic category is here to stay: Consistent growth and boundless innovation have transformed the alcohol-free and functional beverage segment in recent years, with non-alcoholic beverages now available in seemingly every flavor and format. Bottle Raiders, soon to be rebranded The Daily Pour, a guide for modern drinkers covering spirits, zero-proof, and functional drinks, is bringing together the best and brightest of the non-alcoholic and functional beverage producers for its inaugural Drinks with Benefits Zero-Proof Festival on Saturday, September 27 at New York City’s Altman Building in Chelsea.
Featuring over 60 top non-alcoholic and functional beverage brands, the Zero-Proof Festival spotlights innovation and excellence in craftsmanship. Brands that entered the Zero-Proof Choice Awards, presented by Provi, were judged blind in August by a mix of multidisciplinary experts, including non-alcoholic specialists, bartenders, and reviewers. During the festival in September, the winners will be announced and featured at a special bar in the VIP area, and given a spotlight and prizes from Provi.
Designed to foster wellness, creativity, and connection, the festival will also include experiences, such as an omakase bar, rhythm lounge, and a guided mindfulness experience. Attendees will likewise experience nourishing pairings from icons like Cipriani, The Butcher’s Daughter, Seatopia, Spring Cafe Aspen, and Adoro Lei. The evening will also feature an exclusive mixology lab including brands such as The Pathfinder, The Alchemist Kitchen, and For Bitter For Worse.
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Launching the Zero-Proof Festival was a natural extension for The Daily Pour, a leading source for adult-beverage content and reviews. Using proprietary technology, The Daily Pour created a Raided Score to average credible reviews from across the web to deliver accurate, reliable ratings on the world’s top bottles to discerning drinkers. In addition, The Daily Pour produces original video and editorial content to support consumers in discovering premier beverages, while its namesake app allows users to scan bottle labels to instantly access reviews before purchasing.
The September 27 festival expands on The Daily Pour’s mission to bring people together around exceptional beverages, and will provide a catalyst for conversation and connection around standout non-alcoholic beverages. An opportunity for emerging founders, established disruptors, and flavor-first innovators to gain credibility, grow their audience, and claim their place in the future of drinking, the Drinks with Benefits Zero-Proof Festival brings beverage professionals and consumers together around the industry’s fastest-growing segment in a can’t-miss event.
To learn more and register for the Drinks with Benefits Zero-Proof Festival, click here. Use code PROVI15 for a special discount on tickets.
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