PARTNERSHIP

Rediscover Marsala Wine with VecchioFlorio

With nearly 200 years of history, Italian icon Florio has both pioneered and perfected the famous fortified wine in the town of Marsala, Sicily. The VecchioFlorio line is a perfect starting point for rediscovering Marsala wine—made to savor in cocktails, sweet and savory dishes, or on its own

This advertising content was produced in collaboration with our partner, Florio.

In the U.S., many wine consumers—and trade professionals—view Marsala as cooking wine, often with good reason as low quality examples abound. But the Marsala made by Florio, a nearly 200-year-old Italian producer, is noticeably different.

Florio represents an Italian icon—from pioneering this full-flavored fortified wine in the 1800s to consistently producing the highest quality Marsala. The VecchioFlorio line, part of their premium range, is a perfect starting point for exploring authentic, premium Marsala thanks to its unmatched value.

Aged in old oak barrels for up to 30 months—well beyond the legal requirements—the VecchioFlorio line is classified as Marsala Superiore. It is higher quality than Marsala Fine, which is most commonly found on retailers’ shelves and in food dishes throughout the U.S. VecchioFlorio is made with Grillo, a native Sicilian grape, and comes in both dry and sweet variations. With its depth of complexity, it offers a level of versatility that’s unlike any other wine or spirit.

Not only can you taste the premium quality of VecchioFlorio in savory dishes and desserts, but you can also enjoy the Marsala in complex cocktails or on its own. It works as a premium Italian ingredient in meat or vegetable dishes, mixed with various spirits from bourbon to mezcal, or enjoyed neat with nuts and cheese.

Founded in 1833 by Vincenzo Florio in the town of Marsala on Sicily’s west coast, Florio offers an extensive, premium range of Marsala, with varying aging requirements and occasions to savor. Marsala production was a key part of the Florios’ self-built empire, and helped them become one of the most influential families in Italy. In fact, their influence and four-generations-long story is so fascinating that it’s been documented by many around the world, including Stefania Auci’s best-selling novel The Florios of Sicily and a new Disney+ series to be released in the fall of 2023.

Selling Points for VecchioFlorio Marsala

  • With nearly 200 years of history, Florio has both pioneered and perfected Marsala wine in the town of Marsala, Sicily. Today, it’s Italy’s number one Marsala and is renowned around the world.
  • VecchioFlorio Marsala is made for sipping, simmering, and savoring, offering a level of versatility unlike any other wine or spirit.
  • VecchioFlorio is classified as Marsala Superiore, which means it’s been aged for a minimum of two years and is higher quality than many Marsala Fine wines found on retailers’ shelves and in food dishes throughout the U.S.

Tasting Notes for VecchioFlorio Marsala

Dry: Amber-colored with gold highlights, the dry VecchioFlorio Marsala shows great finesse with scents of raisins and vanilla. The wine is full-bodied with an elegant finish of bitter almonds and raisins.

Sweet: This intense, amber-colored sweet Marsala offers aromas of ripe grapes and vanilla. On the palate, the wine is warm and rounded with an elegant finish of dried fruits, such as dates and raisins.

Search Florio Marsala Wines on Provi

Most Recent