Rosé wine, the unofficial drink of summer, shows no sign of fading away. The global rosé market was valued at $10.78 billion in 2024 and is projected to reach $13.6 billion by 2032. In the U.S., French brands such as Whispering Angel and La Vieille Ferme lead sales. But despite the prominence of these imported wines, the U.S. carries its own history with rosé.
White Zinfandel, notably created at Sutter Home in the 1970s, was one of the earliest iterations of pink wine on the domestic market. As Provence-style rosé gained favor with American consumers in the 2000s and 2010s, domestic producers emulated the dry and fresh style.
Today, U.S. producers have increasingly developed their own approaches to the category, drawing on diverse grape varieties, regions, and winemaking traditions. To find out which American rosé wines are currently driving excitement, SevenFifty Daily spoke with buyers and wine professionals around the country. These are the bottles they’re loving.
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Jolie-Laide Rosé of Gamay 2025, Sonoma, California; $35
Selected by Sipha Lam, owner and buyer, Wilder Wines, Burlington, Vermont
The selection at Wilder Wines, a bright and sunny retail shop and wine bar, highlights family-run vineyards that prioritize sustainable, organic, or biodynamic practices. Sipha Lam, the owner and buyer, is particularly excited about the “bright, fresh, and endlessly drinkable” Rosé of Gamay from Jolie-Laide. “This rosé is one of our favorites,” says Lam. “It opens with notes of pink berries and juicy pink peach, followed by a subtle hint of salinity that keeps everything lifted and makes you want to go back for another sip.”
Jolie-Laide, a husband-and-wife project launched by Scott and Jenny Schultz, works predominately with “unconventional grape varieties, often ones that are overlooked or underappreciated,” says Lam. “The name ‘Jolie-Laide’ translates to ‘pretty-ugly,’ a French term that celebrates something unconventionally beautiful. That philosophy carries through in their wines, where they embrace character, uniqueness, and a sense of place.”
Ojai Vineyard Rosé 2024, Santa Barbara County, California; $34
Selected by Miya Luce, general manager, Darling, Los Angeles
To complement the food at Darling, a live-fire restaurant from chef Sean Brock, general manager Miya Luce created a list that is “focused on local small producers, with select eclectic international additions,” she says.
The rosé from Ojai Vineyard caught her eye for its uniqueness. “This rosé is crafted from a distinctive blend of 55 percent Carignan and 45 percent Grenache—an uncommon combination in California,” she says. “The wine offers impressive texture, unfolding into a lush, layered profile balanced by vibrant energy and freshness. It’s delightful on its own and equally well‑suited to pairing with lighter dishes.”
The wine also allows Luce to further her mission to address an industry-wide issue. “Beyond its deliciousness, I appreciate supporting this local winery, especially during a challenging economic period when the wine industry is facing unprecedented pressures,” she says.
Maddalena Rosé 2025, Paso Robles, California; $20
Selected by Rebecca Powelson, wine director, Aperitivo by Carta, New York City
The pink-tinged tiled wall serves as an ideal backdrop for quaffing rosé at day-to-night cafe and wine bar Apertivo by Carta in Manhattan’s West Village neighborhood. While the wine list heavily leans Mediterranean, including several Greek selections, the Maddalena cuvée is a notable rosé, according to wine director Rebecca Powelson.
“The varietal blend is interesting,” says Powelson. “It’s a combination of Grenache, Primitivo—an ode to the family’s Italian roots—and Syrah. It has racing acidity and notes of strawberries to help you embrace the summer or rosé year-round spirit.”
She finds the region—Paso Robles—to be an interesting talking point with guests, because “the growing region is similar to the Rhône Valley and the South of France,” she says. “[The wine] has Provençal notes and is clean and bright, with fresh red fruit and balanced acidity.”
Rose Hill Farm ‘Love Line’ 2023, Red Hook, New York; $36
Selected by Erika DaSilva, owner, Ten Mile Table, Wassaic, New York
Ten Mile Table, a one-year-old retail shop and offshoot of The Lantern Inn restaurant, also owned by Erika DaSilva and her husband, seamlessly fits into the landscape of this hamlet, and DaSilva takes pride in the community. “It’s been a joy to see old buildings here come alive,” she says. “Mine was a candy store in the late 1890s.”
DaSilva carries a selection of organically produced wines from around the world, but shines a spotlight on locally produced wines, spirits, and ciders.
DaSilva doesn’t have to look far for high-quality rosé. “Rose Hill Farm is a local favorite of mine, from our neighbors just a short drive from the hamlet,” she says. “A co-ferment of North Fork Gewürztraminer and Cabernet Sauvignon, it’s fresh and punchy with notes of tropical fruit and sour candy. Rose Hill’s wines are deliciously vibrant, herbaceous, and refreshing.”
The wine represents a full-circle effect for the shop as well. “A friend of the shop creates all their label illustration and design work, so you can spot a bottle of Rose Hill instantly,” says DaSilva.
Landmass Wines ‘Heavy Glow’ Sparkling Rosé 2024, Columbia Gorge, Oregon; $26
Selected by Katherine Stevens, general manager, nathálie wine bar, Boston
Nathálie wine bar and its sibling, haley.henry, blazed a new path for the Boston wine scene. Their unique program lets guests order by the half-bottle, which provides more opportunities to taste through their wine list. It also ensures there’s always something new by the glass to try.
The selection at nathálie emphasizes wines made by female producers. “Our glass list always features wine made by women, and our bottle list is about 70 percent female-made at any given time,” says Katherine Stevens, the bar’s general manager. This past February, Haley Fortier, the founder of haley.henry and nathálie, created the inaugural Femme Fête Wine Fair, which showcased a global array of female-led brands.
When it comes to rosé, Stevens points to the Landmass’s Heavy Glow as a favorite among the team and guests. “Quaffable and innately festive, it is a perfect way to celebrate spring and summer,” she says. “It is playful yet refined. It’s a perfect way to welcome the warmer weather, and it’s from a small female winemaking team, representative of the wines we carry at nathálie.”
Martin Woods Cabernet Franc Rosé 2025, Willamette Valley, Oregon; $29
Selected by Jules Bandy, general manager, Hayward Restaurant, Carlton, Oregon
Hayward has become a local hangout for the Oregon wine community, particularly with those who “work in the wine industry themselves, in sales, production, hospitality, or tasting rooms,” says Jules Bandy, the restaurant’s general manager. That translates into a split list, half devoted to local producers, the other with global selections. “We like to create that balance: honoring our region while offering a sense of discovery,” says Bandy.
Oregon wines dominate the by-the-glass list, and Bandy enthuses about the Martin Woods Cabernet Franc Rosé, recently added to the selections. “This rosé reminds people that this wine can be much more than something to throw in a Yeti on a camping trip,” she says. “It’s vibrant, electric, and bright, with pristine purity of fruit. It feels incredibly alive and refreshing, but still serious enough to hold attention through a full meal.”
For those ordering a bottle, “I like it served quite cold to start, but don’t bury it in an ice bucket,” she advises. “Let it warm gradually in the glass, allowing more nuance and texture to emerge.”
Rootdown Wine Cellars St. Amant Vineyard Trousseau Rosé 2023, Lodi, California; $35
Selected by Jake Bennie, wine director, Sepia, Chicago
Although rosé often carries the reputation of a simple quaffer, wine director Jake Bennie’s selection carries serious gravitas.
“Mike Lucia, the owner of Rootdown, has worked with this vineyard site since he started the winery in 2014,” says Bennie. “The vineyard was home to old ungrafted Zinfandel vines until 1981, when a section was planted to Portuguese varieties, one being Bastardo (also known as Trousseau). The vineyard suffered from phylloxera because the vines were planted on their own rootstock and were replanted in 2004.”
Bennie finds Trousseau an ideal variety for rosé. “It is a thin-skinned red grape that typically shows light red fruits like cranberry and pomegranate, along with fresh sage. Those characteristics come out beautifully in this light, but concentrated rosé expression.
Dispatch
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Shana Clarke is a wine, sake, and travel writer, and the author of 150 Vineyards You Need To Visit Before You Die. Her work has appeared in Saveur, Fortune, NPR, Wine Enthusiast, and Hemispheres. She was shortlisted for the Louis Roederer 2020 International Wine Writers’ Awards and ranked one of the “Top 20 U.S. Wine Writers That Wineries Can Work With” by Beverage Trade Network in 2021. She holds a Level 3 Advanced Certificate from Wine & Spirit Education Trust and is a Certified Sake Sommelier. She will always say yes to a glass of Champagne. Learn more at www.shanaspeakswine.com and follow her @shanaspeakswine.
