Soju and Shōchū Are Paving the Way for Asian Spirits in the U.S. Market
As consumer interest grows, soju, shōchū, and baijiu are following distinct paths in the U.S. market, signaling that Asian spirits are evolving beyond a single trend
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Is Sotol the Next Breakout Mexican Spirit in the U.S.?
Tequila and mezcal have paved the way for another Mexican spirit to grow in the United States, and sotol is indeed on the rise—but just how big can it really get?
