Inside the Celebrity Obsession with Agave Spirits
There’s a gold rush in Jalisco and Oaxaca as a growing number of famous personalities launch tequila and mezcal brands—but which ones have staying power?
Agave Spirits, By the Numbers
Discover what’s fueling growth for tequila, mezcal, and beyond with our downloadable agave spirits infographic
Introducing North America’s Largest Agave Spirits Collection
From tequila and mezcal to bacanora and raicilla, JR Rodriguez is spreading the agave gospel at Ámbar Restaurante in El Paso, Texas
How the Conflict in Additive-Free Tequila Is Hurting Small Brands
There is a dispute in the tequila industry over the right to certify and label tequila as additive free—but the small brands producing it are bearing the brunt of the fallout
Curating a Small-Batch Mezcal Selection from Scratch
Tahona Mercado is set on saving the agave spirit from the same mass-produced fate as tequila, one small-batch bottle at a time
Our Top Spirits Stories of 2022
From complications of agave spirits’ massive growth to the evolving category of ready-to-drink cocktails, these are the spirits stories that resonated most this past year
Amidst Mainstream Growth, Some Tequila Producers Are Sticking to Their Roots
While tequila seems to be dominated by big brands and celebrity ventures, some traditionalists are returning to their roots to reinvent the category
