A Sake Seller’s Tips for Moving Bottles
Key strategies include educating buyers and categorizing products by aroma and body
In The Bag
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A Sales Rep’s Strategies for Selling Italian Wine
For Vinifera Imports’ Vince Attard, strong relationships and regional knowledge are key
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A Somm’s Tactics for Selling Iberian Peninsula Wines
Olé’s Orr Reches homes in on the unique styles coming out of Spain and Portugal
How One Rep Uses Accounting Tactics to Make the Sale
Minwoo Kwon of Frederick Wildman & Sons draws on his finance background to pitch accounts
How Athena Bochanis Carved a Niche for Hungarian Wine
The importer uses storytelling and tastings to get buyers excited about unfamiliar varieties
Jorge Liloy’s Strategies for Moving Bottles in Miami
The MundoVino sales director favors themed tastings, among other tactics
A Somm’s Approach to Selling Wine for a Major Distributor
Former buyer Cat Nguyen relies on her hospitality skills to close deals
Using Storytelling as a Tactic to Sell Wine
A Los Angeles–based rep for Chambers & Chambers says a good anecdote can help make a sale
Making Sales Calls About More Than Just a Transaction
A Galaxy Wine Company rep takes a different tact, educating buyers on regions and styles
How Ashley Hall of Quality Wine & Spirits Entices Buyers
The Atlanta-based district sales manager discusses her customer service tactics and product pitches
Strategizing What to Bring on a Sales Call
How Christin Aarons, a sales rep for Rhode Island’s Wine Bros., optimizes her samples bag
How Sales Rep Paul Boyer Keeps His Selections Relevant
The T. Edward Wines & Spirits associate discusses the northern California wines he’s taking out on today’s sales calls