How AR Is Reinventing Drinks Marketing
Interactive augmented reality apps and multisensory experiences create new opportunities for engaging with consumers
Technology
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New Ways Drones Are Changing Vineyard Management
As the technology evolves, troubleshooting disease, monitoring vigor, and other intelligence gathering is getting easier
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How Wine Businesses Are Using Emerging Technologies
At Vinexpo, wine professionals discussed the platforms and services that help them maintain a competitive edge
New Innovations in Beverage Delivery Trucks
How electric and self-driving vehicles offer solutions to some of the industry’s most pressing transportation problems
Using Technology to Engage with Guests at the Bar
Direct messaging and augmented reality give venues a new way to interact
Transforming a Passion into a Digital Business
How Grover and Scarlet Sanschagrin of Tequila Matchmaker are carving out a new niche in drinks
How André Mack Uses Digital Media to Market His Wines
Apps harness the winemaker’s 100,000 social media followers for direct sales
A Counterfeit Expert’s Solution for Eliminating Fake Wines
How Maureen Downey is using blockchain technology to prevent fraud in the wine industry
No Menus Here
Why some contrarian bars are scrapping printed cocktail menus—and what they’re doing instead
Alcohol by Virtual Reality
The drinks industry is entering a new space, engaging consumers through immersive virtual-reality storytelling
Using Hidden Tech on the Restaurant Floor (and Beyond)
How apps and web services can streamline operations behind the scenes and improve guests’ experience