A Sales Rep’s Strategies for Selling Italian Wine
For Vinifera Imports’ Vince Attard, strong relationships and regional knowledge are key
For Vinifera Imports’ Vince Attard, strong relationships and regional knowledge are key
Olé’s Orr Reches homes in on the unique styles coming out of Spain and Portugal
Minwoo Kwon of Frederick Wildman & Sons draws on his finance background to pitch accounts
The importer uses storytelling and tastings to get buyers excited about unfamiliar varieties
The MundoVino sales director favors themed tastings, among other tactics
Former buyer Cat Nguyen relies on her hospitality skills to close deals
A Los Angeles–based rep for Chambers & Chambers says a good anecdote can help make a sale
A Galaxy Wine Company rep takes a different tact, educating buyers on regions and styles
Seth Wilson shares his strategies for moving wine at LEYE’s Booth One restaurant
The Atlanta-based district sales manager discusses her customer service tactics and product pitches
Katie Morton’s strategy for choosing antipasti-friendly sparkling wines at Danny Meyer’s Vini e Fritti
How Christin Aarons, a sales rep for Rhode Island’s Wine Bros., optimizes her samples bag