Using Storytelling as a Tactic to Sell Wine
A Los Angeles–based rep for Chambers & Chambers says a good anecdote can help make a sale
A Los Angeles–based rep for Chambers & Chambers says a good anecdote can help make a sale
A Galaxy Wine Company rep takes a different tact, educating buyers on regions and styles
Seth Wilson shares his strategies for moving wine at LEYE’s Booth One restaurant
The Atlanta-based district sales manager discusses her customer service tactics and product pitches
Katie Morton’s strategy for choosing antipasti-friendly sparkling wines at Danny Meyer’s Vini e Fritti
How Christin Aarons, a sales rep for Rhode Island’s Wine Bros., optimizes her samples bag
Jackson Rohrbaugh at Seattle’s Canlis on the importance of listening and observing on the floor
How Melissa Davis, beverage director of Staplehouse in Atlanta, builds trust and sells adventurous bottles
The wine director at San Francisco’s newest three-star Michelin restaurant on why she promotes wines from her home state
The T. Edward Wines & Spirits associate discusses the northern California wines he’s taking out on today’s sales calls
When Pavle Milic, the beverage director and co-owner of Scottsdale’s FnB, isn’t selling Arizona wines, he resorts to Plan B
How Matt Poli, the beverage director of The Catbird Seat, a 22-seat restaurant in Nashville, moves bottles