Inside the Evolution of Ready-to-Drink Cocktails
Five years after ready-to-drink cocktails began making headlines, premium, spirits-based RTDs show no signs of slowing growth. Here’s what you should know about the category today
Tag: Formats
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The Rise of the Craft Canned Cocktail
How bartenders and craft distillers are revolutionizing the fast-growing RTD category with bar-quality cocktails in a can
Why Craft Brewers Are Turning to Large-Format Cans
Larger sizes and increased availability are among the reasons grab-and-go tallboys are enticing new consumers
Why Breweries Are Turning to Small-Format Cans
The opportunity to reach new customers is just one factor attracting brewers to the eight-ounce can
Taking the Temperature of Magnum Sales
Retailers and sommeliers report upticks in a downward trend—and share sales strategies
Why Brewers Are Embracing Magnum Bottles
Rarity is just one of the factors fueling the rise of the oversize format
Can-Do Attitude: Avoiding Pitfalls with Canned Wine
Winemakers discuss tips and best practices for packaging wine in the new format
The Rise of Ready-to-Drink Cocktails
Canned and bottled cocktails are transforming the category’s reputation—and emphasizing craft as much as convenience
Canned Wines Roll into Restaurants
Boutique wine producers are embracing aluminum, and this summer’s wine lists are reflecting the trend