A Somm’s Tactics for Selling Iberian Peninsula Wines
Olé’s Orr Reches homes in on the unique styles coming out of Spain and Portugal
Olé’s Orr Reches homes in on the unique styles coming out of Spain and Portugal
The importer uses storytelling and tastings to get buyers excited about unfamiliar varieties
The MundoVino sales director favors themed tastings, among other tactics
A Los Angeles–based rep for Chambers & Chambers says a good anecdote can help make a sale
A Galaxy Wine Company rep takes a different tact, educating buyers on regions and styles
The Atlanta-based district sales manager discusses her customer service tactics and product pitches