Using Storytelling as a Tactic to Sell Wine
A Los Angeles–based rep for Chambers & Chambers says a good anecdote can help make a sale
Tag: In The Bag
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A Galaxy Wine Company rep takes a different tact, educating buyers on regions and styles
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The Atlanta-based district sales manager discusses her customer service tactics and product pitches
Strategizing What to Bring on a Sales Call
How Christin Aarons, a sales rep for Rhode Island’s Wine Bros., optimizes her samples bag
How Sales Rep Paul Boyer Keeps His Selections Relevant
The T. Edward Wines & Spirits associate discusses the northern California wines he’s taking out on today’s sales calls