Highland Brewing Company Redefines Itself
After a series of brand identity exercises, the North Carolina brewer unveils a sleek, modern look
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What Buyers Need to Know About Gose
A primer on the little-known sour beer style, which is seeing explosive growth in the American craft market
How Beer Sales Reps Navigate a Crowded Market
Three beer sales reps share their tactics for increasing sales in a competitive marketplace
Enhancing Beer Flavors with Cryogenic Technology
Craft brewers experiment with concentrated hops to boost bitterness in IPAs
Tapping Into the Beer Cocktail Trend
Why cocktails that spotlight the dynamic characteristics of craft beer are gaining traction
A Beer Reserve Room Opens in Manhattan
How Treadwell Park is standing out in a crowded craft beer bar market
Behind the Label: Beer Art
Craft beer brands on how they choose label art
Mikkeller Brewing Goes to the Ballpark
Opening a functioning brewery at the Mets’ Citi Field presents a unique set of challenges
Developing a Vocabulary for Sour Beer
New Belgium Brewing’s Lauren Woods Salazar on the language of a growing genre
Craft Breweries Find Fuel in Convenience Store Sales
Craft beer is nudging its way into a retail outlet once dominated by the likes of Bud, Miller, and Coors: the convenience store
Becoming a Brewmaster
A lot of study and practice goes into earning the title brewmaster, but not everyone with the title puts in the work
Big Brewers Go Small with Special Releases
In an effort to experiment and build consumer excitement, more brands are introducing limited editions