Can Non-Mexican Agave Spirits Go Mainstream?
Domestically produced agave spirits currently comprise a tiny percentage of the U.S. market, but as the category grows, producers are betting there’s room on the shelf
Domestically produced agave spirits currently comprise a tiny percentage of the U.S. market, but as the category grows, producers are betting there’s room on the shelf
From uncertified, small-batch releases to mezcals fermented in rawhide, these are the expressions that stand out to agave spirits experts right now
Tahona Mercado is set on saving the agave spirit from the same mass-produced fate as tequila, one small-batch bottle at a time
Discover what’s fueling growth for tequila, mezcal, and beyond with our downloadable agave spirits infographic
A cumbersome certification process and growing consumer awareness have prompted more mezcal distillers to embrace the agave spirits label instead.
For an artisanal product like mezcal, keeping up with explosive growth is extremely difficult. In the face of surging demand, mezcal producers take stock of the challenges—and opportunities—that lie ahead
Largely dependent on U.S. bars and restaurants, Mexico’s craft distilleries are in trouble, and trying to find new ways to connect with consumers
Susan Coss and Max Garrone helped fuel the mezcal revolution by promoting the spirit through a publication, an educational platform, and consumer events
Mexico’s Durango has emerged as a new region, but not without challenges
The mezcal producer shares his tips for where to eat, drink, and explore
Mezcal brand owners, importers, and experts weigh in on the growth of the mezcal category and whether there’s a sustainable path to preserving its culture and authenticity