Do Wine Improvement Districts Actually Benefit Local Wineries?
As more California wine regions consider the adoption of these controversial marketing funding models, vintners and regulators evaluate the pros and cons of wine improvement districts
Tag: Tourism
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The Struggle to Win Back American Wine Tourists
Tasting rooms are shuttering and visitation numbers are down across many states, but wineries are still betting on direct-to-consumer sales to boost flagging revenue
How Bordeaux Opened its Doors to Wine Tourism
Two decades ago, Bordeaux vineyards were virtually closed to tourism; now, it’s one of the world’s premier wine destinations. What changed?
The Big Business of Booze Trails
Linking distilleries, wineries, and breweries in a tourist-friendly map or trail raises the bottom line for the producers involved, but also gives local economies a much-needed boost
