Soju and Shōchū Are Paving the Way for Asian Spirits in the U.S. Market
As consumer interest grows, soju, shōchū, and baijiu are following distinct paths in the U.S. market, signaling that Asian spirits are evolving beyond a single trend
Tag: Japan
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Meet the Next Generation of Japanese Whisky Producers
Japanese whisky, long dominated by two players, has seen an influx of new producers in recent years—and now a few standout brands are reaching maturity and garnering acclaim
How New Japanese Whisky Regulations Will Impact the U.S. Market
Stricter production standards for Japanese whisky are already shaking up the category, from established brands reclassifying SKUs as world whisky to a new influx of Japanese whiskies arriving stateside
What Buyers Need to Know About Japanese Whisky
With lax regulations and little transparency, the liquid in the bottle may be different from what you expect
Making the Case for Shochu
The Japanese spirit is showing gains in the U.S. market—particularly as a base spirit for cocktails
4 Sake Myths—Debunked
Separating the myths from the facts about sake can help consumers better understand this niche category
