Skurnik Veteran Valerie Masten on Building a Spritzer Brand
How a dynamic career in wholesale set up Skurnik’s former VP of sales for her new role in the supplier tier—with Hoxie Spritzer
Tag: Suppliers
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Under the radar in Oregon, the founder of Retour achieved success by using her marketing savvy to entice collectors in the South
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Master Sommelier Matt Stamp examines the challenges—and opportunities—for the region’s upstart vintners
Why Winemakers Should be Fighting Against Herbicide Drift
A grape grower whose vineyards have been damaged speaks out on why it’s a threat to the industry
Carving a Niche for Alternative Whiskeys
Nontraditional mash bills and wood aging treatments are setting these whiskeys apart—while capturing a broader demographic
Why Honey Is the Next Frontier in Drinks
Distillers, brewers, mixologists, and winemakers are tapping artisanal honey as the next in-demand ingredient
The Science of Color in Wine
Wine professionals discuss pigmentation, extraction, and how color can affect everything from appearance to ageability
The Legalities of Using a Third-Party Marketer
Brand experts share tips for staying on the right side of the law when using an external marketing company
Get to Know Pineau d’Aunis
This underrated grape from the Loire Valley is finding a new audience among U.S. buyers
Understanding Sherry’s New Regulations
The change will permit nonfortified wines in some subregions, allowing for greater diversity
The Increasing Threat of the Spotted Lanternfly
An invasive species that has decimated Pennsylvania vineyards may soon spread to other states
Steps Napa Wineries Can Take to Address Climate Change
Winemaker Dan Petroski and other wine industry experts discuss research on what can be done now to preserve Napa Valley
