6 Ways to Get More Out of Your Samples
Importers and distributors on how to make most of sample bottles and time with buyers
Tag: Tips
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Mastering the Art of Negotiation
Executives from Pernod Ricard, Trinchero, and more, share their strategies
Using Spirits Societies to Grow a Bar Business
How booze gamification can move bottles, strengthen marketing efforts, and promote customer loyalty
Managing Customer Misconceptions About Wine and Spirits
Somms and retailers share strategies for counteracting confusion and fielding odd requests
5 Healthy Eating Tips for Sales Reps on the Road
How a somm turned industry rep sticks with a meal plan while working her territory
How to Run a Beverage Program Across State Lines
Top beverage managers offer advice on managing wine and spirits programs in multiple jurisdictions
6 Things New Liquor Brands Should Know
Importers and distributors offer long-term relationship advice to new beverage alcohol brands
How to Bolster Wine Sales a Plate and a Glass at a Time
New York City’s Fairfax is convincing customers to have a snack with their wine and then stick around for dinner
How Somms Can Ace a Transition to a New Restaurant
One somm reaches out to others to find out what strategies have helped them successfully take the reins at a new job
How Millennials Are Changing the Wine-Selling Game
Focusing on authenticity and adventure to make the sale
Tips for Managing Multiple Wine Programs
How Kathryn Coker balances five wine programs and the beverage budget for Rustic Canyon’s diverse restaurant group
