7 Tips for Landing That First Wine Director Gig
From cultivating management skills to learning essential systems, top beverage directors share their advice
Tag: Wine
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A Somm’s Tactics for Selling Iberian Peninsula Wines
Olé’s Orr Reches homes in on the unique styles coming out of Spain and Portugal
Exploring the Natural Wine Legacy of Jenny & François
Over 18 years, Jenny Lefcourt has helped shape America’s taste for natural wine
How to Create Perfect Bottle Shots
Advice on getting the best images to sell your wine, spirits, or beer
Why Cotton Farms in West Texas Are Becoming Vineyards
Dry growing conditions and better revenue potential are among the reasons farmers are making the switch
Creating Compelling Trade Events
Brands, regional boards, and event organizers discuss marketing activations that deliver strong ROI
How One Rep Uses Accounting Tactics to Make the Sale
Minwoo Kwon of Frederick Wildman & Sons draws on his finance background to pitch accounts
The Emergence of Non-Vinifera Wines
A pioneering group of American winemakers are demonstrating the potential of hybrids
4 Tips for Starting a Drinks Podcast
Taking your passion for drinks from concept to broadcast
Taking the Temperature of Magnum Sales
Retailers and sommeliers report upticks in a downward trend—and share sales strategies
5 Wine Shop Instagram Accounts to Follow
From capturing tasting notes visually to using double magnums as peg legs, these retailer feeds stand apart
How Athena Bochanis Carved a Niche for Hungarian Wine
The importer uses storytelling and tastings to get buyers excited about unfamiliar varieties