Cathy Corison Leads by Example
After four decades, the Napa Valley is finally catching up to this pioneer
Tag: Wine
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How Nate Ready is Reenvisioning Genetic Diversity in the Vineyard
At Oregon’s Hiyu Wine Farm, the vigneron is using 17th-century viticultural techniques to create a wine style for the future
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The ability to evaluate wine accurately is an asset in various industry roles
7 Tips for Landing That First Wine Director Gig
From cultivating management skills to learning essential systems, top beverage directors share their advice
A Somm’s Tactics for Selling Iberian Peninsula Wines
Olé’s Orr Reches homes in on the unique styles coming out of Spain and Portugal
Exploring the Natural Wine Legacy of Jenny & François
Over 18 years, Jenny Lefcourt has helped shape America’s taste for natural wine
How to Create Perfect Bottle Shots
Advice on getting the best images to sell your wine, spirits, or beer
Why Cotton Farms in West Texas Are Becoming Vineyards
Dry growing conditions and better revenue potential are among the reasons farmers are making the switch
Creating Compelling Trade Events
Brands, regional boards, and event organizers discuss marketing activations that deliver strong ROI
How One Rep Uses Accounting Tactics to Make the Sale
Minwoo Kwon of Frederick Wildman & Sons draws on his finance background to pitch accounts
The Emergence of Non-Vinifera Wines
A pioneering group of American winemakers are demonstrating the potential of hybrids
4 Tips for Starting a Drinks Podcast
Taking your passion for drinks from concept to broadcast
