A Counterfeit Expert’s Solution for Eliminating Fake Wines
How Maureen Downey is using blockchain technology to prevent fraud in the wine industry
Tag: Wine
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Eric Texier’s Analog Sales Strategy
How the Rhône’s most improbable superstar built his overseas business by breaking all the rules
The Challenges–and Thrills–of Selling Spätburgunder
German Pinot is beating out Burgundies in blind tastings. But how do you move bottles?
How to Optimize Your Time at a Wine Trade Exposition
Attendees, winemakers, and event producers discuss how to prioritize and manage your time at large-scale events
Making the Case for Australian Wine
Your excuses for not carrying Australian wine are outdated—here’s why
What’s Next for Oregon Wine?
Panelists at the Oregon Wine Symposium talk sub-AVAs and varietal labeling
Tracking Sarah Cabot’s Journey from Micro to Costco
An Oregon winemaker negotiates the transition from craft to corporate while keeping her cool
How to Make the Most of a Trade-Only Wine Auction
Veterans give their advice for scouting hidden gems and scoring deals
Understanding the Science Behind Ancient Wine
Using hi-tech tools to learn about the winemaking methods of the past
What Wineries Are Learning from Mystery Shoppers
Some California producers are using anonymous evaluations to enhance their tasting room experiences and increase sales
The Science of Whole-Cluster Fermentation
Added complexity is just one of the benefits of fermenting grapes on their stems
How to Successfully Co-Merchandise Food and Wine
Retailers share their strategies for marketing and selling the two together
